"choreographed to the last click"
-The Daily Telegraph-

"hits and winning performances"
-The Stage-

Ain't Too Proud Tickets

Ain’t Too Proud Ticket Prices

Fresh from Broadway and with a host of Tony Awards under its belt, this electrifying jukebox musical is sure to be making moves in London! Ticket prices range from £30 to £180, with most seats under £50 in the back of the Stalls and Dress Circle, and across the Grand Circle. 

This is a brand new show for 2023 so details of last-minute schemes and tickets offers are to be confirmed, but below we have shared the best ways to get cheap tickets for Ain’t Too Proud during its first few months in London. 

Ain’t Too Proud Discount Tickets

The musical was included in 2023’s London Theatre Week (20 February - 5 March) with exclusive prices starting at £25. Keep an eye on other big West End promotions throughout the year such as Kids Week and Black Friday when you might be able to pick up more great savings. 

We also recommend checking Theatremonkey or SeatPlan for photos and tips from other theatregoers. These will help you decide which seats offer the best value for your money at full price.

You may be able to find cheap Ain’t Too Proud tickets during the first couple of weeks of its run in London, before press night. These performances are previews and are often a bit cheaper. 

When To Book Tickets

Availability for the show is currently good across most dates, but as word spreads of this new jukebox musical, expect weekends to sell quickly and consider booking a few weeks in advance. Weekends will also be more expensive than midweek performances, with prices during school holidays also rising because they are considered peak periods. 

Ain’t Too Proud matinee tickets on Sundays are currently a bit cheaper than tickets for Saturday matinees, so if you are in London for a weekend, consider seeing a show on your second day in the capital to save a bit of money. 

The musical had a Rush ticket scheme during its Broadway run, with same-day cheap tickets on sale at 10am. Details of a Rush scheme in London have not been confirmed.

Top Tips For Your Visit

The Prince Edward Theatre is in a fantastic location at the heart of the West End, with lots of free attractions to enjoy nearby including bustling Covent Garden and its many unique boutiques; historic Trafalgar Square; and plenty of transport links to explore other areas of the city before or after a show. 

The cloakroom at the theatre can accept small bags and coats, but for any larger items you will need to store them off-site. You can get a discount on Stasher storage locations when pre-booking online; use code “SHOWTIME”. 

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Playing at

Prince Edward Theatre
28 Old Compton Street
Seating Plan

Prince Edward Theatre seating plan

Booking period

31st Mar 2023

30th May 2023

7th Jan 2024

Running time

2 hours 40 minutes (including an interval)


Under 3s not permitted. See Audience Notes for content warnings.